Apple unveiled its upcoming slate of products at the company's annual Event in California, by introducing iPhone 7 and iPhone 7 Plus, Apple Watch Series 2, as well as iOS 10 operating system.
As the Apple official website released, the “iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos. The new iPhone features the brightest, most colorful Retina HD display ever in an iPhone, now with a wide color gamut for cinema-standard colors, greater color saturation and the best color management in the smartphone industry.
Apple has also introduced the A10 Fusion today, which is the most powerful chip ever in a smartphone. It's designed to be 40 percent faster than the A9 chip in the iPhone 6S, and twice as fast as the A8. Apple's Phil Shiller revealed that the new A10 fusion is 120 times faster than an original iPhone.
Apple introduced Apple Watch Series 2, the next generation of the world’s most popular smartwatch. Apple Watch Series 2 is packed with incredible fitness and health capabilities including a water resistance 50 meter rating for swimming, and built-in GPS so users can now run without an iPhone. Apple Watch Series 2 also features a dramatically brighter display and a powerful dual-core processor. Combined with the performance enhancements of watch OS 3, Apple Watch Series 2 makes it even easier to access third-party apps, receive and respond to notifications and conveniently use Apple Pay. Apple Watch Series 2 will be available in more than 25 countries beginning Friday, September 16.
Apple also launched iOS 10 operating system, which will be available starting from September 13th.